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Mika Matcha

Project type

Brand Identity Design Brief

Date

May 2025

Location

London, UK

Mika Matcha is a brand that celebrates the journey from harvest to harmony, blending tradition with contemporary elegance. The brand identity features bold green typography set against serene visuals of matcha fields, evoking freshness and authenticity. A stylized harvesting hat above the “A” in “MATCHA” adds a cultural touch, reinforcing the brand’s roots in Japanese agricultural heritage.

The packaging design builds on this identity with a stackable box system in rich green tones, designed for both visual impact and practicality. Taglines like “From Harvest to Harmony” and “Sip Serenity, Embrace Tradition” reinforce the brand’s message across all sides of the packaging, creating a cohesive and immersive experience that reflects Mika Matcha’s dedication to quality and mindful living.

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